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Since I don't have much experience with Ezine
advertising, I copied the following paragraphs and some of the
links from SFI Training website in order to save you the
time and help you as you go: http://www.sfitraining.com/ezines.html.
You should visit this website on a regular basis.
Note, I never really tried any of these
ezines myself, simply because of the lack of time and I couldn't
find any software to do the job automatically. I'm the type of
person who would rather invest in a software to do the job than
the time to do it manually. Despite of the old say that "time
is money" I believe that time is far more precious than
money, and I am always willing to buy time with money at any time
(if I can afford it that is!)
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Ezine
advertising is a powerful medium to get your message in front of
thousands of potential prospects or customers. Many shy away from
e-zine advertising because of the misconception that it is too
expensive or too complicated. Neither of those two things has to
be true.
First of all, ezine advertising is like most other forms of
advertising - the cost is dependent on many factors, and
advertising is available to meet many varied needs and many
different size budgets.
Several things must be considered before you place your first ads.
THE
AD
The ad itself must be well written.
The headline is the most crucial piece of the ad, and most writers
spend as much time on the headline as they do on the rest of the
ad.
For those of us in SFI, ad copy is readily available, and all you
have to do is plug it into the appropriate spots. You can find
pre-written ads here: SFI Ad
Copies
It is critical that you use only
pre-approved ads. No only have these ads proven that they draw a
response, but you are on safe legal grounds when you use the
pre-written ad copy.
WHERE
TO PLACE THE AD
Ezine ads come in two varieties -
free and paid. Both work! Finding a place for your ads that will
reach an effective audience takes a little research and time, but
it is not difficult.
Many good directories are available. The best way to find the
directories or listings of ezines that accept advertising is to
begin with your favorite search engine. Do a search for the term
"ezine directories." You will be presented with a list
of many directories. Look through several of them to see which
ones have the features and the information that helps you the
most.
Please go to: http://www.sfitraining.com/ezines.html
for more on ezine advertising.
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SFI
rigorously opposes UCE (unsolicited commercial email) and
spam. 